The Results
When first launched, Wi-Fi was not offered free to all passengers, as SJ chose to use it to drive First/Business Class and Loyalty Member upsells. During this period, it found that 25% of the Internet users in First Class had chosen to travel on SJ trains because of the ability to work while travelling.
Having seen the success and popularity of the service, SJ chose to make the onboard Wi-Fi free and for all passengers in November 2013. Today SJ offers unlimited Internet connectivity at uncapped speeds on board its high-speed and double-decker trains.
Figures for 2019 show that the Wi-Fi service was used by 15 million devices, compared to half a million in 2013, transferring 2,682 TB of data. Despite this radical increase in uptake, performance is still exemplary.
SJ carries 31.8 million passengers per year. With 15 million connected users per year uptake is perhaps as high as 47% of passenger journeys.
The average session length is 1 hour 37 minutes, demonstrating that passengers are using the Wi-Fi for considerable periods of time, and able to reap the benefits of the service.
Following the successful 5G technology trials, the future looks bright for SJ. The new Icomera system is ready to use the 5G networks offered by all cellular operators along the train route, as they roll out.
The backwards-compatible 5G modems also yield gigabit speeds when using only 4G LTE networks, thanks to ‘LTE CAT 20’ technology, which allows for faster data transfer by aggregating up to seven ‘frequency carriers’ at once. This indicates that transport operators upgrading to 5G-enabled technology ahead of the full 5G rollout should expect to see substantial increases in the throughput from existing networks, while establishing a future-proof means of delivering high-speed gigabit onboard Internet.