Icomera is Business Bound, Together with Motorcoach Operators, Tour Operators, and Travel & Tourism Professionals at the American Bus Association 2022 Marketplace

We are joining the industry for more than just a meeting. We’re turning conversations into real long-term business relationships across all stakeholders in the motorcoach industry from January 8 – 11.

Meet With the Team


Gabriel Lopez-Bernal

President, North America


John Busskohl

Business Development Manager


Ross-Colvin new

Ross Colvin

VP Business Development, Icomera US


Adriana Hemzacek 2022

Adriana Hemzacek

Director of Marketing, North America


Icomera Solutions LIVE in Texas

Icomera takes the show floor in Booth 3008, just across from Daimler on the east end of the hall. The team is ready to welcome you back to their industry stage as we safely return after the COVID-19 pandemic.

Icomera X3

Your “one-box” solution consisting of a high-performance multi-radio mobile access & applications router, supporting multiple resource­-intensive applications such as Passenger Wi-Fi, Infotainment, and Digital Video Surveillance, simultaneously as part of a single solution

Learn more about mobile Internet connectivity


World-class onboard entertainment for motorcoach operators, proven to keep passengers entertained, boost onboard productivity, provide real-time information, and add value to every trip

Learn more about onboard entertainment

Stop by the Booth

Marketplace Schedule – Dates and Times

  • Saturday January 08, 2022 1:30 PM – 6:00 PM
  • Sunday January 09, 2022 9:00 AM – 6:00 PM
  • Monday January 10, 2022 9:00 AM – 6:00 PM
  • Tuesday January 11, 2022 9:00 AM – 6:00 PM



Booth 3008

Show Floor Map
Gaylord Texan Resort & Convention Center
Grapevine, Texas

Hear from Icomera

National Bus Traffic Association Meeting

Date: Thursday, January 06

Time: 1:30 PM – 2:00 PM

Location: Grapevine 1-2

Speaker: Gabriel J. Lopez-Bernal, VP of Sales & Marketing, North America

Session Title: The Ultimate Passenger Experience

Topic: Operators from across North America are transforming travel by offering new onboard amenities to create a memorable experience and enhance customer loyalty. Hear about the future of travel as it relates to passenger experience: productivity, confidence, satisfaction, and transparency and learn the key elements to consider when investing in sustainable technology for today and the future.

Connect at BusWorld

North America Workshop

We’re joining industry experts for a two-part special marketing workshop to discuss strategy, technology and best practices.

For more information, visit busworldnorthamerica.org/conference-2022.

  • Sunday, January 9, 2022 from 9:30 PM – 5:30 PM
  • Monday, January 10 from 10:00 AM – 4:00 PM

Learn with Icomera

Education Breakout Session

Date: Saturday, January 08

Time: 1:00 pm to 3:00 pm

Location: Austin 1-3

Moderator: Adriana M. Hemzacek, Director of Marketing, North America

Speaker: Jason Forrest

Session Title: The Mindset of a Sales Warrior

Topic: The Mindset of a Sales Warrior is your ticket to silence your inner critic and unleash the power within you now. Through 42 simple, easy-to-apply strategies, you’ll join with some of the top entrepreneurs in the world to free your mind so you can earn what you are truly worth. Each strategy comes with a powerful real-world application to bring each one to life with your real-life prospects in your industry today. It’s time to unleash the most authentic version of yourself.

Fund a Future

Supporting ABA Foundation

Icomera are proud sponsors of the ABA Foundation Scholarship program, which totals $100,000 annually to ABA members and their dependents and students studying the hospitality and tourism fields. Join us during ABA’s Marketplace in Grapevine to help raise money for the next generation of industry leaders.

Event: ABA Foundation Afterglow

Date: Monday, January 10

Time: 9:00 PM

Location: Third Rail at Main Street Station, Downtown Grapevine

The ABA Foundation mission is to support the motorcoach travel and tour industry with research and scholarships that benefit the ABA, policymakers and the public. The ABA Foundation has awarded more than $1 million in financial support to more than 300 scholars since the program began after the death of then ABA President and CEO George T. Snyder Jr. in 1995. Our scholarship programs help ABA members and the general public earn degrees that support the motorcoach travel and tour industry as well as promote academic excellence and diversity.

About Icomera

Icomera is the world’s leading provider of integrated connectivity solutions for trains, trams, buses and coaches, serving millions of passengers and tens of thousands of vehicles on a daily basis. We believe in a better future powered by The Connected Journey; a digital revolution in transport powered by high-performance mobile Internet connectivity and supported by a wide range of digital applications which increase passenger satisfaction, enhance operational efficiency, and improve safety and security.


About GoMedia

GoMedia creates award-winning infotainment platforms for rail, coach and transport companies, including Avanti West Coast, Greyhound Buses (USA), TransPennine Express, SBB (Switzerland), Capitol Corridor (California) and more. In September 2020 GoMedia was acquired by Icomera, a subsidiary of EQUANS and the world’s leading provider of integrated connectivity solutions for public transport. GoMedia is helping to deliver The Connected Journey, improving the onboard experience through world leading entertainment, live passenger information, and a range of messaging solutions delivered to passengers’ own mobile devices. For more information, visit gomedia.io



EQUANS is the world leader in multi-technical services, with 74,000 employees in 17 country hubs and an annual turnover of over 12 billion euros.

EQUANS designs, installs and provides customised solutions to improve the technical equipment, systems and processes of its clients and to optimise their use through their energy, industrial and digital transitions. Thanks to a strong territorial footprint through historical local brands and excellent technical know-how in their clients’ businesses, EQUANS’ highly-qualified experts are able to support territories, cities, industries, and buildings in HVAC (heating, ventilation and air conditioning), Cooling and Fire protection, Facility Management, Digital & ICT, Electrical, Mechanical & Robotics.

EQUANS is the number one company on the main European markets (France, Belgium, the Netherlands and the UK) and is also well ranked in the US and in Latin America. EQUANS is a separate entity of ENGIE.


About ABA

The American Bus Association is the most trusted motorcoach, group tour and travel association in the industry. ABA represents its members in Washington through legislative and regulatory assistance as well as provide education and business opportunities throughout the year. For more information, visit buses.org.