Real Time Passenger Sentiment Analysis
Understanding the evolving landscape of passenger routines, sentiment and mindset will be essential to the public transport industry’s post-COVID recovery plan. Once a passenger is on board, it is important to offer them a channel for a two-way conversation with the operator whilst the journey is in progress.
By combining GoMedia’s contextual passenger feedback technology with Wordnerds’ AI-led sentiment analysis tools, a new onboard and cloud-based solution aims to give West Midlands Metro unprecedented access to measurable and actionable passenger feedback.
West Midlands Metro will have access to dashboards and trends of passenger feedback on different levels, such as vehicle type, route, or time of day. There is also an alert tool that automatically notifies the operator of priority issues.
Sophie Allison, Head of Business Transformation at West Midlands Metro: “We’re understanding what our passengers are talking about, so, for example, if a passenger said, ‘it’s a bit cold on this tram’, we’ll know exactly which tram they’re talking about, through the 5G technology, and we can turn on the heating”.
The speed at which the data is processed is dramatically increased when using the 5G network. It also allows for the use of different types of passenger-generated data. For example, passengers connected to Icomera’s centralised onboard connectivity network can send videos and images of any issues to the operator using the onboard Wi-Fi, without incurring any data costs themselves.
Pete Daykin – CEO of Wordnerds: “Immediate problems can be resolved in real-time, and a database of categorised issues will provide insights for the operator to improve services. This will enhance the traveller experience by improving the products and services available to passengers across the transport system”.