Regional Travel Reimagined with ROX Xpress

Icomera continues to facilitate global adoption of Internet-based digital systems to stay connected and productive while on the move.

The COVID-19 pandemic sparked the need to work from home, or any remote location of choice, where reliable Wi-Fi connectivity is available as part of the virtual work environment. While taking advantage of a growing preference for remote work, Rapid Overland Express (ROX Xpress) Founder, Jeff McWaters, wanted to invigorate the commercial connection between economic and tourism hubs, with occasional trips to the office.

ROX Xpress, a Virginia Beach-based, luxury motorcoach operator, partnered with Icomera to provide business and leisure travelers with four hours of enjoyable travel between Virginia Beach and the District of Columbia – and soon Charlottesville, Virginia.

ROX installed Icomera’s X³ Advanced Gateway for onboard Internet, passenger information, and entertainment.  As part of Icomera’s onboard entertainment solution offering, GoView, ROX passengers can access a wide range of media content, from Hollywood movies and TV shows, to magazines, audiobooks, and games – streamed directly over the Wi-Fi network to their personal phones, tablets, and laptops. By providing ROX passengers with a ‘Connected Journey’, they experience seamless connectivity and premium entertainment – from origin to destination.

After a pause in service due to the COVID-19 pandemic, service between Washington D.C. and Virginia Beach relaunched in July 2021, catering to commuter and leisure travelers, equipping them with Wi-Fi, individual charging outlets, and a digital library of books, movies, and TV shows. Together with ROX’s investment in onboard connectivity and entertainment, Icomera is facilitating the choice to travel by coach rather than driving Interstate 95.

It is better than any first-class flight you’ve been on,” said Jeff McWaters, ROX Owner and Founder. “You can’t work on I-95 and you can’t work when traveling by airplane; you can work on the ROX, as we have completely reimagined travel.”

Over the last decade, motorcoach operators have seen net promoter scores increasing upwards of 40 points due to amenities such as reliable Internet connectivity and onboard entertainment. Icomera continues to work with motorcoach operators across North America to implement technologies aimed at improving the passenger experience.

Being ahead of the curve in providing technological amenities is a big competitive advantage for transport operators; especially on longer-distance routes where services like Wi-Fi and onboard entertainment can influence mode choice,” said Gabriel J. Lopez-Bernal, Vice President of Sales and Marketing at Icomera. “Bringing the best technology and services to operators is our drive and bringing it to our US headquarters’ backyard is an investment in our region and local community.” 

During even the most challenging of times, Icomera continues to assist its clients in driving innovation and further facilitating the accelerated global mass-adoption of Internet-based digital systems for staying connected and productive while on the move.