11th June 2019, London: Passengers travelling on selected South Western Railway routes can now enjoy BAFTA and Academy Award-winning films, the latest comedy, hyper-casual gaming and catch-up TV through SWR|Stream, an onboard infotainment system underpinned by GoMedia’s platform.
Passengers can now watch blockbuster movies, including hit films such as Jurassic World, Darkest Hour and Wolf of Wall Street, content from ITV Player showing the latest episodes of soap favourites, Coronation Street and Emmerdale, as well as shows from providers including HayU, NOW TV and UKTV Play.
Peter Williams, Commercial and Business Development Director at South Western Railway, says: “The partnership with GoMedia and Icomera UK affirms our ongoing commitment to improving the onboard experience for customers. By 2020, every train on our mainline network is expected to have access to the new ‘Stream’ infotainment system and better Wi-Fi.”
“Already customers on our long-distance services from Waterloo station to Weymouth, Portsmouth and Southampton can now access near 500 hours of great complimentary content, including big-budget Hollywood films, children’s programmes, catch-up TV and much more.”
“Our new onboard Wi-Fi upgrade also means more customers can check their emails, browse the web and social media quicker and more reliably than ever before.”
Through this partnership, South Western Railway becomes the first UK operator to host content from social-gaming platform GameTrove, which provides instantly accessible, short-form, hyper-casual HTML5 games, messaging and game-casting all in one place.
Another industry-first for South Western Railway sees the launch of NextUp Comedy. This is the first time UK rail passengers can watch a wealth of stand-up comedy material, with free-trial access to its subscription-based service, all of which is easily accessed through the same GoMedia platform.
Roger Matthews, Managing Director at GoMedia adds: “South Western Railway is a fantastic addition to our network of train operators in the UK. It means that even more passengers can now access top entertainment during their rail journeys, making the previously dead time more productive and creating more enjoyable experiences onboard. The range of content available for South Western Railway means there is something for everyone, and for any length of journey.”
Icomera will host GoMedia’s entertainment content as a virtual application on its high-performance mobile access and application router, which also delivers the onboard passenger Wi-Fi service.
Dave Palmer, Managing Director of Icomera UK, says: “Wi-Fi and media content together makes for a powerful onboard service, catering for a wide range of passengers’ digital needs as they look to make the best use of their travel time. By hosting both services on the Icomera technology platform, South Western Railway can present these two options to the passenger through a single portal, accessible on their personal smart devices.”
South Western Railway serves London Waterloo, Britain’s busiest passenger railway station, and destinations in the south-west of England.
GoMedia creates award-winning infotainment platforms for rail, coach and transport companies, including Eurostar, Virgin Trains, Greyhound Buses (USA), National Express, TransPennine Express and Chiltern Railways. The company’s technology is proven to increase customer satisfaction and helps monetise operators’ existing onboard Wi-Fi infrastructure revolutionising passenger experiences, through world-class entertainment, information and advertising content that is hosted onboard and delivered to passengers’ own mobile devices. All GoMedia solutions come with the company’s world leader offline Transport DRM solution that allows customers to watch premium content, even if there is no external connectivity available to the vehicle.
GoMedia provides services to deliver its award-winning infotainment platform, with content from major studios (such as Universal Pictures and Warner Bros), catch-up TV from ITV, on-demand entertainment from Amazon Prime, NOW TV and HayU, popular box sets and original series, games, digital newspapers and magazines.
GoMedia is integrating intelligent personalised passenger information into its app and browser propositions, delivering on the connected journey promise.
For more information, visit www.gomedia.io.